My role.

• Live vMix editor
• Live stream hardware setup/ camera rigging
• Lighting
• Sound recording and live mixing

First direct asked us to come up with an innovative and engaging social campaign to say a big thank you their customers at Christmas in a way that only first direct could do.

We used Facebook to create something relatable, but definitely not Christmas cliché.
A key social channel for customers, Facebook’s breadth of functionality allowed us to incorporate a live competition to give away fabulous prizes and generate positive conversation and goodwill online.

I was responsible for setting up, running and live editing the three streams. This included rigging camera and sound, controlling lighting, mixing inputs live and broadcasting the feed.

Across the three broadcasts in one day, Christmas Untangled gained a record number of 5* reviews, 78,000 interactions, 128,000 pre-publicity impressions and 62,000 Facebook visitors.